Creating compelling product videos is an essential part of modern digital marketing strategies. With increasing consumer preference for visual content, it’s no surprise that product video makers have become an integral tool for businesses. Whether you’re showcasing the features of your latest product or launching a new service, the right video can drive customer interest and increase conversions.
In this article, we’ll walk through the top 5 product video makers you should consider for your business in 2025, with a focus on their ease of use, powerful features, and value for money.
1. invideo AI – The Ultimate Tool for Effortless Product Videos
invideo AI stands out as one of the leading product video makers available today. This tool helps you create high-quality videos in minutes, without requiring any prior video editing experience. Thanks to its AI-powered features, users can input simple text prompts to generate fully-fledged product videos, complete with product showcases, animations, and voiceovers.
Key Features of invideo AI:
- AI-generated video scripts: Automatically generate engaging scripts for your videos.
- Customizable templates: Choose from hundreds of ready-to-use templates that can be tailored to fit your brand.
- Wide media library: Access a vast library of stock footage, images, and audio files.
- Voiceover support: Add AI-generated voiceovers in various languages for global reach.
Whether you’re working on a product launch, promo video, or tutorial, invideo AI can speed up the process significantly, offering professional-quality results in record time.
2. Animoto – Quick and Easy Product Videos for Social Media
Animoto is a simple but powerful product video maker, especially great for social media marketers. The platform allows users to create product videos by dragging and dropping images, video clips, and text. It’s ideal for businesses looking to make fast and visually appealing videos for platforms like Instagram, Facebook, and YouTube.
Key Features of Animoto:
- Drag-and-drop functionality: No steep learning curve, making it easy for beginners.
- Social media optimization: Automatically formats videos to fit the dimensions of various social platforms.
- Wide range of styles: Choose from various video styles to match the tone of your product.
While it may not be as advanced as some other tools, Animoto’s ease of use makes it perfect for businesses needing quick social media content.
3. Wave.video – Ideal for Marketing Campaigns
Wave.video is a robust online video maker that empowers users to create product videos designed for marketing campaigns. It offers an intuitive interface and a wealth of customization options that make it a versatile tool for marketers. You can upload your own footage or use their library to build engaging videos for Facebook ads, YouTube commercials, or email marketing campaigns.
Key Features of Wave.video:
- Extensive library: With millions of stock assets, you can easily find visuals that suit your products.
- Multi-platform support: Create videos tailored for different platforms, including square, landscape, and vertical formats.
- User-friendly editor: Modify text, transitions, and other elements with ease.
Wave.video is best for users who want to create a polished product video with minimal effort, making it a valuable asset for businesses in all industries.
4. Promo.com – Great for Small Business Owners
Promo.com is a product video maker designed with small businesses in mind. This tool allows users to create promotional videos that drive engagement and conversions. Promo.com offers a library full of product-related video templates, stock footage, and customizable design elements to make your videos truly unique.
Key Features of Promo.com:
- Fully customizable templates: Access pre-designed templates that you can easily tweak to suit your product.
- High-definition video quality: Create videos in HD resolution, perfect for both web and mobile marketing.
- Branding options: Add your logo, custom colors, and branding elements to each video for consistency.
Promo.com is ideal for business owners who need professional-looking videos without the need for a video production team.
5. Clipchamp – Easy Video Editing for Product Marketing
Clipchamp, now a part of Microsoft, is a video editor that’s perfect for product video creation. This tool allows you to create product videos from scratch or edit existing footage. It offers a wide range of templates and editing features, including text animations, transitions, and audio effects.
Key Features of Clipchamp:
- Online editing tool: No need to download or install anything, simply work from your browser.
- Text overlays and effects: Add dynamic text, animated captions, and transitions to your videos.
- Export in various resolutions: Choose between 1080p and 4K exports for different use cases.
Clipchamp is a solid choice for those who want to combine custom footage with user-friendly editing features to create engaging product videos.
Conclusion
Whether you’re a large enterprise or a small business owner, there are many great product video makers available to help elevate your marketing strategy in 2025. From the AI-powered invideo AI to more straightforward tools like Animoto and Wave.video, these platforms allow you to create professional videos that engage and convert customers.
Choosing the right product video maker depends on your specific needs: Do you want AI-generated scripts? Or do you need fast social media content? Whatever your preference, these tools will help you take your product video marketing to the next level.
Call to Action:
Start creating your own product videos today with invideo AI and watch your business grow. With AI-powered video creation and a user-friendly interface, invideo AI is the top choice for business owners looking to scale their marketing efforts effortlessly.